Education
Baylor University
Bachelor of Fine Arts Degree (Graphic Design) 2007 - 2011
Employment
Waterstone Community Church
Contract Design/ Identity 2012-2013
Brand Manager, Web Manager, and Lead Designer 2013- Present
Spearheaded the concept and creation of the Waterstone website. This enabled a new and more user friendly platform, provided necessary attender and new visitor resources, and established capabilities for further engagement and growth.
Fast paced and deadline driven work environment requiring creativity, time-management, and attention to detail to produce all needed marketing and identity products.
Selected Freelance Clients
2011-Present
Self-Owned contract business creating relevant marketing strategy, product positioning planning and brand identity packages. Graphic assets and social content for web, email, Instagram, and Facebook.
Atlas Coffee
Global Reach Libraries
Convivio Cafe
Radiance Yoga
Skills & Attributes
Problem solving and design across print and digital • Project management of multi-phase design and implementation strategies while utilizing time management and organizational skills • Ability to take broad concepts and turn them into exceedingly creative and engaging realities while staying true to brand • Proficient in Adobe Creative Suites; Photoshop, InDesign, Illustrator, and Lightroom • Experience in HTML/CSS, and Excel
Hi! I’m Lane. For the past nine years I have been working as a jack of all trades in the design world. From books, layout and print, brand management and web management, to creating logo/identities worldwide. I have been fortunate to design and manage A LOT.
As I continue professionally, the things that get me excited are working for brands and small companies making a positive and restorative difference throughout their spheres of influence. I want to use my skillset as a tool for good. Though our world continues to move to a predominantly digital platform, I am always drawn to print. I love the feel of beautiful, heavy paper, de-bossed covers and holding something real in your hands.
When I’m not working you can find me spending as much time as I can with my family and friends, or in my art studio creating mixed media art work. I love wine, traveling to new countries (Italy is my favorite), predictable hallmark movies, and fly fishing.
Photo by The Humble Lion